Our core workflow

img

Brainstorm

During this process, we ideate, conceptualize and visualise the illustration styles. Then, we branch out the ideas, pick up some interesting keywords on the topic and get to work!

img

Creative research

Our next step is to understand what are we looking to achieve with the collection, understand what people need (users), and what impact are we trying to create.

img

Sketching

Our third step is to doodle out our thoughts. In this step, we explore possible compositions, moods, styles, color combinations, and sketch until we are happy with what we see.

img

Ready to go Illustrations!

This is where the illustrations are complete and good to go. This is where we get delighted with the result, explore the usage of the illustrations, and make stuff out of art — whatever we’d like!